Sept. 15, 2025

September 19th release date- From Helicopter to Launchpad: Redefining Your Role as a Parent

Release date Sept 19th at 8 am. 

So as you said, my name's Rob Finley. I am a father of four young adults, but my other day job is I'm also an entrepreneur. run commercial real estate technology and other businesses.

Yeah, the book is actually Hey Dad. Okay. And it's everything you should have learned but didn't as you start your adulting life. It was actually started and the idea came because imagine this middle of the night, you get a call. And for me as an adult and having a parent of four kids, getting a call in the midnight and in middle of the night is always something that's terrifying. And so I get this call, pick up the phone, my heart's panicked.

freaking out. What's wrong? And it's Hey, dad, I'm at the gas station. Can I put the green gas in my Jeep? I'm like, what? First of all, have to, I have to, have to decompress quite a bit. Right. And I'm like, what do mean? Great. Right. She was asking if she could put diesel in her her gasoline vehicle. And at that point, I was like, Oh, my gosh, did I not teach my kids anything?

And then talking to other adults, they came up with the same thing and they said, yeah, you know what, my kid's doing this. I get calls like this. And then my wife finally said, you know what, you're getting bombarded with these calls. And we talked to other parents. said, you enjoy writing books. Why don't you write a book on all the stuff that they should have learned? And so that's what became the subject matter. And so I spent the last year or so writing the book, but more importantly, it wasn't just me. I actually went out.